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Scholes Marketing
Context
BtoB target
Questionnaire duration of 20 minutes
Number ofquestionnaires to achieve 2000
4 quotas (target, customer, market)
Challenges
Completion time target in days: the brief launching, the return of the basis of responses, interviews = 20 days Canals
Canals
100 % Outbound
Results
Respect of the customer requirement( quotas, number of questionnaires.. )
Completion deadline 15 days
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