Context

• BtoB target
• Questionnaire duration of 20 minutes
• Number ofquestionnaires to achieve 2000
• 4 quotas (target, customer, market)

Challenges

• Completion time target in days: the brief launching, the return of the basis of responses, interviews = 20 days Canals

Canals

• 100 % Outbound

Results

• Respect of the customer requirement( quotas, number of questionnaires.. )
• Completion deadline 15 days