Context

• Detection Leads and sending White Papers (benefits on French business market)

Challenges

• Increase the number of interested prospects by CUP INTERACTIVE partners offer.
• Target Respect: Function ( IT and business decision makers )

Canals

• 100 % Outbound
• Email

Results

• Transformation rate : 1 lead/10 files
• The objectives of number of leads and campaign closing time are fulfilled in 100% of cases