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ZDnet.fr
Context
Detection Leads and sending White Papers (benefits on French business market)
Challenges
Increase the number of interested prospects by CUP INTERACTIVE partners offer.
Target Respect: Function ( IT and business decision makers )
Canals
100 % Outbound
Email
Results
Transformation rate : 1 lead/10 files
The objectives of number of leads and campaign closing time are fulfilled in 100% of cases
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