Context

  • Detection Leads and sending White Papers (benefits on French business market)

Challenges

  • Increase the number of interested prospects by CUP INTERACTIVE partners offer.
  • Target Respect: Function ( IT and business decision makers )

Canals

  • 100 % Outbound
  • Email

Results

  • Transformation rate : 1 lead/10 files
  • The objectives of number of leads and campaign closing time are fulfilled in 100% of cases